Whether applying to graduate school, professional school, or a new position, we work with applicants to increase their marketability, and therefore, their chances of being accepted or hired. We help each applicant create a dynamic personal brand that effectively communicates the value-added the applicant will bring to a university or organization. Once clarified, the applicant’s distinctive personal brand is meticulously developed and constantly reinforced through a strong resume, eloquent essays and personal statements, and a convincing cover letter, each specifically created for the audience targeted.